Deciding how to invest your fundraising budget can be tough in the best of times — and this isn’t the best of times. Knowing metrics like the number of emails sent, response rates, and average gift is a great start. But it won’t provide you with the whole picture.
And when every dollar counts, you want as complete a picture as possible.
Ebook: Why Indirect Metrics Matter for Nonprofits
In this resource, you’ll learn:
- Cues that indicate a supporter is deeply invested in your cause — even before the first gift is made
- How much time to set aside to assess the true value of your acquisition investments
- Advanced techniques for measuring the value of your programs, tactics, and channels
- and more!