It’s more important than ever to reach donors where they are. Unfortunately, they’re in a lot of different places. One-size-fits-all campaigns are no longer effective; to drive today’s donors to action, you must deliver messages that are timely and relevant to their interests and values. And, your messages must be consistent across their preferred channels.
This is omnichannel marketing—it’s built around donor preferences and behaviors and will boost loyalty to your cause. When done right, omnichannel marketing creates a positive experience for your donor at every stage of interaction with your brand. It anticipates what your donors want and makes giving to your cause easy and intuitive.
Don’t worry, you don’t need a marketing degree to get omnichannel marketing right. This guide is your ultimate resource to help you:
Download the guide today!