A comprehensive field guide to evaluate & enhance your fundraising efforts
Today’s fundraisers are dealing with multiple generations, multiple cultures, and multiple ways to communicate with donors. There’s more competition for donor dollars, we’re being asked to do more with less, and donor expectations are higher than ever. These are challenges facing every nonprofit organization today regardless of size or sector. So how are you really doing when it comes to inspiring donors and creating a long-term sustainable fundraising program?
In this resource, we outline some of the key performance indicators (KPIs) that you can use to measure health. We also want to unpack some of the characteristics that are common within organizations that seem to be healthy and thriving, so you can check them against your own fundraising programs. You will emerge from this health check more informed and energized to tackle the fundraising opportunities and challenges facing your organization in the immediate future.