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Journey mapping is a great tool to help you move your organization further down the donor-centric path. Most of us aren’t positioned in our organization to reinvent the structure or the performance management process, but we can introduce techniques that work within those structures and attempt to infuse different ways of thinking. Here are the 5 key steps to follow in implementing a journey mapping workshop within your organization:
 
  • Define your audience
  • Gather information
  • Plan for the mapping workshop
  • Create a map
  • Use the map
Download this resource to dig into these key steps that will ensure you create a more meaningful experience for your donors.

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