Relationship Mapping is becoming an increasingly hot topic. While much of the focus has been on “scraping” social media for “likes” and LinkedIn connections, our experience has shown that that scoring the data that is already being collected in the CRM on alumni and other constituents is much more revealing.
We've found this approach to be a highly useful method to: (1) figure out the best ways to reach top prospects, (2) determine who could be the best class agents because of their connections to top prospects, (3) identify the best people to invite to an event with, say, a board member, and so on.
Join this on-demand session for a lively discussion with several clients and key industry stakeholders and learn how they have made this work.
This on-demand webinar runs 60 minutes, and is followed by a 15 minute Q&A.