Several of our clients have added a Relationship Mapping Module to their Prospect Identification solution.
This module uses existing data to build links that create dynamic scores based on shared experiences – for example both were in the Glee Club in 1985, both attended the Chicago Presidents Dinner in 2019, etc. This allows you to find connections to reach specific prospects … or identify people with the most “connected capacity” who would make great volunteer agents … or find which people to invite to an event with a board member.
In this session Dartmouth and TCU discuss their use of relationship mapping in their day to day fundraising operations.
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