Not all relationship building is fundraising. When we build our fundraising relationships in the same way we build all other relationships, we are more likely to succeed. Relationship fundraising will only succeed as a strategy when nonprofits are clear about the nature of the exchange and the role that they can play in allowing their donors to lead a fulfilled life. This volume explores how fundraisers can utilize and adapt current and emerging theories in social psychology to build better relationships that help meet their donors’ needs.
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