Relationship marketing has completely transformed the way businesses interact with consumers. We think the same principles apply to fundraising. In partnership with Dr. Adrian Sargeant and Rogare, Plymouth University and Bloomerang, we have the relationship fundraising research and toolkit that will take your fundraising from transactional to transformational.
The first volume in the project examines the evidence for relationship marketing in the commercial sector and assesses whether, and under what circumstances, this can be transferred to fundraising, or if there are times when transactional approaches are appropriate.
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