Your constituents are complex and have many options when selecting charities to support. As consumer choice expands, each communication channel must deliver a consistent, personalized and productive experience. Integration of touchpoints begins with a consumer-centric view of your constituents, regardless of the size or mission of your organization.
Presented by Matthew Mielcarek, Pursuant’s SVP of Analytics & Experience, and Angel Aloma, Consultant, and former Executive Director of Food for the Poor, this session will explore two approaches to unlocking the heads and hearts of our supporters - through simple donor interactions and conversations along with sophisticated data analysis and market research.
With these person-level insights at hand, nonprofit fundraisers and marketers can be assured that omnichannel experiences will be creating value while reaching their constituents where they are, with the right message at the right time.