As an agency built by fundraisers, many of the members of our team have weathered difficult fundraising storms. We believe that now is a time to be thoughtful about stewardship and how to iterate fundraising strategies during uncertain times.
Now more than ever, strong donor experiences and stewardship are important to keeping donors engaged and supportive of your work. Tomorrow, we will sit down with Hilary Noon, Pursuant’s EVP of Analytics, Insights and Experience and former American Cancer Society analytics leader along with Whitney Norman, Pursuant’s Client Solutions Director and former fundraiser at March of Dimes.
The good news is that with today’s technology we can understand our donor’s DNA like never before. Analytical capabilities and business intelligence are transforming the way we understand our supporters. With the right tools in place, we can then develop fundraising and marketing approaches that tap into our donors’ motivations and keep them engaged even during times of uncertainty.
In this Mid-Level Master Series, Pursuant’s Hilary Noon will explore your burning donor upgrade questions:
- What experience am I trying to create that drives revenue?
- Do I have an intentional mid-level experience in place?
- What tools can I use to understand my donors so that I can create the right experience?