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There are likely hundreds (if not thousands) of annual fund donors who could increase their donation to a mid-level gift in 2020. But how do you know which ones are most interested in giving more? And how do you intentionally cultivate them?

At Pursuant, we want to help you create a thriving mid-level program with the right prospects and processes. That’s why we’ve created a Mid-Level Master Series of six unique webinars, each designed to tackle a specific giving program issue in depth.

For each interactive 30 minute session, Pursuant’s in-house mid-level experts will equip you with actionable tools and insights for your organization’s unique needs.

Scroll down to view the Master Sessions on demand!

I. How to Show Your Donors They Are Heard, Recognized, and Valued

Wednesday, January 22, 2020 @ 12PM CST

Watch Recording

Do you struggle to understand your different audiences and identify your most valuable donor segments? Do you have a hunch the messages you’re sending aren’t resonating with donors? Does it seem like all your departments are working in silos and potentially confusing donors by sending inconsistent messages?

In this webinar, Pursuant’s Matthew Mielcarek and Cystic Fibrosis Foundation’s Jeremy Fleisher will explore the innovative ways nonprofits are leveraging data to solve these challenges. Matthew will share how nonprofits are beginning to use CRM data & market research to unlock donor motivation and apply those insights to create more meaningful experiences for donors. Jeremy will share his insights from experience in the field at Cystic Fibrosis Foundation, implementing such programs.

II. Intentional Donor Upgrades: Being Purposeful With Your Mid-Level Donors

Wednesday, February 5, 2020 @ 12PM CST

Watch Recording

You may have a lot of donors who are ready for upgrade and giving at the mid-level, but do you have the right tools and strategies in place to nurture those relationships and grow their giving?

In this Mid-Level Master Series, Pursuant’s Whitney Norman and Ryan Carpenter will explore intentional donor upgrades and help to answer questions like:

  • What barriers exist for nonprofit organizations to support the mid-level?
  • What strategies do I need to put into place in order to help my upgrade program thrive?
  • What technology do I need to put into place in order to discover new upgrade candidates and see follow their journey with your organization?

III. Actionable Data that Drives Your Mid-Level Program

Tuesday, February 18, 2020 @ 12PM CST

Watch Recording

Building a case to invest in your mid-level can be a challenge for many development directors. Having the right data and understanding of how to interpret the giving of your donors is a first step in making such a case.

In this Mid-Level Master Series, Pursuant’s Matthew Mielcarek and Ryan Carpenter will explore your burning data questions:

  • How do we make the case for mid level at our shop?
  • What insights do we need to drive a strong mid-level program?
  • What questions should we be asking?
  • What’s the potential value of my mid level file?

IV. Storytelling that Moves Donors to Upgrade Their Giving

Tuesday, March 3, 2020 @ 12PM CST

Watch Recording

When we think about what builds a relationship between an organization and its most loyal donors, it’s often the organization’s ability to deliver its story in a way that moves individuals to become involved and give. This is true from the annual fund to the major gifts. In order to move our loyal, mid-level donors, we need to captivate them with unique stories, relevant to them. When we do, we build trust and loyalty.

In this Mid-Level Master Series, Pursuant’s Kristin Priest will explore your burning donor upgrade questions:

  • How do you tell your story to the mid-level?
  • What stories and programs resonate well with this key audience?
  • How can we better tell our story and, therefore, build relationships with these donors?

V. Creating Stellar Donor Experiences Amidst Uncertain Times

Tuesday, March 17, 2020 @ 12PM CST

Watch Recording

As an agency built by fundraisers, many of the members of our team have weathered difficult fundraising storms. We believe that now is a time to be thoughtful about stewardship and how to iterate fundraising strategies during uncertain times.

Now more than ever, strong donor experiences and stewardship are important to keeping donors engaged and supportive of your work. Tomorrow, we will sit down with Hilary Noon, Pursuant’s EVP of Analytics, Insights and Experience and former American Cancer Society analytics leader along with Whitney Norman, Pursuant’s Client Solutions Director and former fundraiser at March of Dimes.

The good news is that with today’s technology we can understand our donor’s DNA like never before. Analytical capabilities and business intelligence are transforming the way we understand our supporters. With the right tools in place, we can then develop fundraising and marketing approaches that tap into our donors’ motivations and keep them engaged even during times of uncertainty.

In this Mid-Level Master Series, Pursuant’s Hilary Noon will explore your burning donor upgrade questions:

  • What experience am I trying to create that drives revenue?
  • Do I have an intentional mid-level experience in place?
  • What tools can I use to understand my donors so that I can create the right experience?

VI. Technology That Can Sharpen and Accelerate Your Donor Upgrade Programs

Tuesday, March 31, 2020 @ 12PM CST

Watch Recording

Sometimes it feels like there is just not enough time in the day to show up and do your best job as a fundraiser, right? There are so many new technologies and channels in which our donors engage in, and in which we use internally, that time feels like it is always fleeting. The good news is that there are new platforms today that actually save you time AND help you to improve fundraising results. We are here to share with you some exciting tools and capabilities with Pursuant’s Integrated Fundraising Hub. It does just this.

In this Mid-Level Master Series, Pursuant’s Ryan Carpenter and Whitney Norman will explore your burning questions about how to use some new business intelligence tools to drive your mid-level and upgrade programs:

  • How can I see and track my fundraising performance quickly?
  • How can I see my mid-level giving performance?
  • How can I activate my current donors more efficiently?

The Presenters


Hilary Noon

Executive Vice President, Insight, Analytics, & Experience


Matthew Mielcarek

Vice President, Analytics & Insights Strategy


Kristin Priest

Vice President, Client Strategy


Jeremy Fleischer

Senior Director, Field Systems and Revenue

Cystic Fibrosis Foundation

Whitney Norman

Director, Client Solutions


Ryan Carpenter

Director, Client Solutions