Relationship fundraising is an important concept. But what does it mean? How should it inform our approach? Fundraising think tank, Rogare, released new groundbreaking research on the topic. This guide provides an overview of their insights. We'll take you through the four stages of the journey:
- Awareness
- Exploration
- Expansion
- Commitment
And then leave you with seven key takeaways. We invite you to use these findings to plan your donor’s journey and enhance your strategy to grow philanthropy.