Donor-centric fundraising is the key to developing stronger donor relationships and raising more money for your mission. Great! This means putting the needs of your donors at the top of your priority list—even ahead of performance goals. It means focusing your message around them and the impact they are making through your organization.
How do you approach fundraising in a way that’s centered on your donors? It comes down to these three things:
How do you approach fundraising in a way that’s centered on your donors? It comes down to these three things:
- Satisfaction
- Commitment
- Trust
In this paper, we'll talk about each of these elements and how you can work to build them into your donor relationships. The result? Greater donor retention, a more stable and able organization, and more opportunities for furthering your mission.