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COVID-19 Fundraising Resources

Supporting our industry in a time of need and COVID-19

Trent Ricker

While it’s normal for all of us to feel some fear, uncertainty, and anxiety, remember that we’re all professional fundraisers, and we do this for a reason: to make a difference in this world and to help others. During these challenging times, we have an opportunity to inspire and lead our supporters to come together as a community like we never have before to strengthen our ability to deliver on our missions.

Pursuant stands ready to help you in any way we can.

Trent Ricker
CEO, Pursuant

Need Help with Your Fundraising Strategy?

Now more than ever, organizations are being asked to do more with less. We get it. This 45 day program will help you recalibrate your fundraising goals by pinpointing the trends hiding in your data that inform an action plan for success in the months to come.

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Measuring the Next Normal FSA Image (1)

Webinar Series: Measuring the Next Normal

Join us as we continue our series on Measuring the Next Normal and welcome Angelique Chao, Director Performance Analytics & Insights at Feeding America to chat with us.

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Latest News

The Complete Guide to Fundraising Metrics: Volume 2 The Art of Acquisition & Retention

June 9, 2020

Using data to shape your fundraising strategies helps you prioritize spending and find new ways to engage donors with new models. So if you’re looking to build and engage donors in new ways, this complete guide to fundraising metrics will help you.

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What’s the DonorDNA of COVID Donors?

June 9, 2020

As in all areas, COVID-19 giving has defied precedent. Pursuant clients on the front lines have seen as much as a ten-fold increase in the number of new donors in March through May than the months before the pandemic, generally through direct online gifts. At the same time, the ways to support nonprofits have changed abruptly — particularly with the absence of peer-to-peer community or other face to face events.

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The Complete Guide to Fundraising Metrics: Volume 1 Getting the Big Picture

May 28, 2020

Business as usual is no longer cutting it. But new solutions ask for more of your already shrinking budget.

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Measuring the Next Normal: Establishing the Baseline

May 20, 2020

Measurement serves as the basis for critical decision making that will move your organization out of crisis to recovery and long-term growth. Watch this webinar replay to measure and map your recovery journey today.

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What to Measure When You Can't Visit Prospects

May 2, 2020

For some time, the key metric used by major giving fundraising teams has been Number of Visits Made This Fiscal Year-to-Date. But now with COVID-19 restrictions, you can’t visit your prospects anymore. So what CAN you do? What should you be measuring now that your key metric doesn’t apply?

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#GivingTuesdayNow: 3 Ways Prospect Research Can Help

April 24, 2020

As you determine the best ways to maximize your #GivingTuesdayNow efforts, one of your greatest assets will be prospect research. Prospect research helps nonprofits identify key donor data by analyzing complex data about individuals, like past giving histories and business affiliations. Check out this guest post from our friends at Donor Search to learn more.

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Better Business Bureau Releases Report on Covid19 and the Charitable Sector. Here’s What You Should Know

April 13, 2020

As most charities are concerned about the sector as a whole and their own financial stability, the report found that the empathy and generosity of donors may rise to the challenge. In this post, we outline key takeaways and some ideas for applying them to your nonprofit.

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Giving guidance for the coronavirus (COVID-19) from Fidelity Charitable

Updated April 10, 2020

Check out this page of resources from Fidelity Charitable on how donors can steward their Donor Advised Funds at this time. Guidance is divided into three focus areas: supporting medical needs, protecting vulnerable populations and sustaining all nonprofits.

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How to Prepare for the Near-Term Effects of Unemployment on Your Nonprofit

April 6, 2020

The stats around unemployment are sobering—but we believe Pursuant has the right tools for helping nonprofits assess what might be scary national trends against the real impact on their organizations. In this post, we’ve paired some essential takeaways with recommended actions for leveraging Pursuant’s GivingDNA™ Platform to assess potential economic consequences for your organization.

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Nonprofits at COVID-19: 4 Fundraising Tips

April 5, 2020

Our friends at Donor Search compiled this page of resources to help nonprofits navigate this new world and still fundraise while everyone is at home practicing safe social distancing.

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Don't Miss Out on #GivingTuesdayNow!

April 2, 2020

On May 5th, the folks behind GivingTuesday determined that our industry could use a day to rally around giving and supporting those most in need in these uncertain times. Click the link below to learn more about how your organization can participate.

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The Federal Government Approves $349 Billion In Forgivable Paycheck Protection Loans For Nonprofits. Here’s How To Apply.

March 30, 2020

Check out this latest information brought to us from Forbes. Here’s what you need to know about the Paycheck Protection Program (PPP). The application window opened on Friday, April 3.

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Fidelity Charitable Sees Spike In Donations Focused On Epidemic

March 25, 2020

Fidelity Charitable donors have given $1.5 billion to nonprofits since January, with most of the grants going to support COVID-19 causes this month.

What’s more, the organization has been receiving an outpouring of questions from donors on how to give more efficiently to address the pandemic.

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How to Fundraise During a Global Health Crisis

March 19, 2020

At Pursuant, we recommend that organizations stay the course with their fundraising. It’s important to be sure to proceed with heightened levels of sensitivity. Here’s how to continue fundraising in the face of a global pandemic.

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The Coronavirus Outbreak Could Prove Why Donor-Advised Funds Serve Society Well

March 16, 2020

Despite the chaos, philanthropy has one often-maligned resource that is poised to serve as a shock absorber — donor-advised funds.

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The Pursuant Podcast: Fundraising Amidst Uncertainty

Episode 61 COVID19
#1 Fundraising in the Reality of COVID-19

Jennifer Bielat and Matthew Mielcarek from the Pursuant leadership team joined us to share their thoughts on how nonprofits should approach fundraising at this time of fear, uncertainty, and doubt.

#2 The 101 on Taking Your Gala Virtual with Reggie Rivers
#2 The 101 on Taking Your Gala Virtual with Reggie Rivers

In this episode, we sat down with Reggie Rivers, president of The Gala Team, to talk about how his team is helping organizations navigate these rough waters and take their event virtual.

#3 Peer-to-Peer Fundraising Amidst Social Distancing
#3 Peer-to-Peer Fundraising Amidst Social Distancing

In this episode, we sat down with Colleen Legge and Matthew Mielcarek to discuss how peer-to-peer fundraisers can shift their strategy despite events being cancelled or postponed in this time of social distancing.

#4 Stewarding Major Donors During an Economic Crisis
#4 Stewarding Major Donors During an Economic Crisis

What can we as fundraisers learn from previous economic crises about how to ensure our most loyal major donors still feel seen, cared for, and appreciated during tough times?

#5 Data Strategies for Engaging Your Donors in the COVID-19 Reality
#5 Data Strategies for Engaging Your Donors in the COVID-19 Reality

In this episode, we sat down with some of our favorite data scientists. Suchi Otta and Matthew Mielcarek lend some of their wisdom regarding how to segment your donors and augment your data to mine for the supporters who are most loyal to you and what motivates them to give.

#6 Live Streaming’s Role in an Evolving Digital Fundraising Landscape
#6 Live Streaming’s Role in an Evolving Digital Fundraising Landscape

At a time when many of us are experiencing community from the safety of our homes, live streaming has become a vital way for fundraisers to connect in real time with donors. Streaming platforms abound, but which one is right for your organization? We sought insight from Tina Ly and Matthew Mielcarek on how nonprofits are leveraging real-time video to engage their supporters online.

#7 Budget Best Practices During Uncertain Times with Sarah Olivieri
#7 Budget Best Practices During Uncertain Times with Sarah Olivieri

You may be wondering how to approach your budget given the major economic shifts we are experiencing. That’s why we enlisted the advice of Sarah Olivieri from Pivot Ground to help you get unstuck when it comes to making financial plans for an uncertain future.

Download Sarah’s free Nonprofit Budget Template here.

#8 Leveraging Donor Advised Funds in Times of Uncertainty
#8 Leveraging Donor Advised Funds in Times of Uncertainty

Amy Pirozzolo from Fidelity Charitable sat down with us to discuss Donor Advised Funds and how they provide stability at an unstable time. As a rapidly growing channel through which donors are choosing to give, this is an area of fundraising that nonprofits need to craft a strategy around — quickly.

#9 Braving the New Fundraising Landscape
#9 Braving the New Fundraising Landscape

In this episode, we circled back with our CEO and President Trent Ricker to get his thoughts on how the COVID-19 crisis has accelerated trends that were already developing, and transformed how we approach traditional fundraising disciplines.

#10 How to Determine What Technology Your Nonproft Needs (and What it Doesn’t)
#10 How to Determine What Technology Your Nonproft Needs (and What it Doesn’t)

When it comes to the technology your nonprofit uses to raise money, connect with donors, and deliver on your mission, we know that sometimes things can get complex. That’s why we recruited the expertise of Jennifer Thall and Cynthia Coleman from Heller Consulting to explain how to get the most out of your systems… Especially at a time when the ground beneath us is shifting with the economy and in fundraising.

On-Demand Webinar: Creating Stellar Donor Experiences Amidst Uncertain Times

On-Demand Webinar: Creating Stellar Donor Experiences Amidst Uncertain Times

Now more than ever, strong donor experiences and stewardship are important to keeping donors engaged and supportive of your work. The good news is that with today’s technology we can understand our donor’s DNA like never before.

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Let’s Talk

Pursuant stands ready to help you in any way we can. Do not hesitate to reach out to us to have a conversation and help you think through your emerging strategy. If you haven’t worked with us before, you’ll find a very humble group of experienced professionals that care about the missions of our clients over anything else.

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