COVID-19 Fundraising Resources

Using data to shape your fundraising strategies helps you prioritize spending and find new ways to engage donors with new models. So if you’re looking to build and engage donors in new ways, this complete guide to fundraising metrics will help you.

As in all areas, COVID-19 giving has defied precedent. Pursuant clients on the front lines have seen as much as a ten-fold increase in the number of new donors in March through May than the months before the pandemic, generally through direct online gifts. At the same time, the ways to support nonprofits have changed abruptly — particularly with the absence of peer-to-peer community or other face to face events.

Business as usual is no longer cutting it. But new solutions ask for more of your already shrinking budget.

Measurement serves as the basis for critical decision making that will move your organization out of crisis to recovery and long-term growth. Watch this webinar replay to measure and map your recovery journey today.

For some time, the key metric used by major giving fundraising teams has been Number of Visits Made This Fiscal Year-to-Date. But now with COVID-19 restrictions, you can’t visit your prospects anymore. So what CAN you do? What should you be measuring now that your key metric doesn’t apply?

As you determine the best ways to maximize your #GivingTuesdayNow efforts, one of your greatest assets will be prospect research. Prospect research helps nonprofits identify key donor data by analyzing complex data about individuals, like past giving histories and business affiliations. Check out this guest post from our friends at Donor Search to learn more.

As most charities are concerned about the sector as a whole and their own financial stability, the report found that the empathy and generosity of donors may rise to the challenge. In this post, we outline key takeaways and some ideas for applying them to your nonprofit.

Check out this page of resources from Fidelity Charitable on how donors can steward their Donor Advised Funds at this time. Guidance is divided into three focus areas: supporting medical needs, protecting vulnerable populations and sustaining all nonprofits.

The stats around unemployment are sobering—but we believe Pursuant has the right tools for helping nonprofits assess what might be scary national trends against the real impact on their organizations. In this post, we’ve paired some essential takeaways with recommended actions for leveraging Pursuant’s GivingDNA™ Platform to assess potential economic consequences for your organization.

Our friends at Donor Search compiled this page of resources to help nonprofits navigate this new world and still fundraise while everyone is at home practicing safe social distancing.

On May 5th, the folks behind GivingTuesday determined that our industry could use a day to rally around giving and supporting those most in need in these uncertain times. Click the link below to learn more about how your organization can participate.

Check out this latest information brought to us from Forbes. Here’s what you need to know about the Paycheck Protection Program (PPP). The application window opened on Friday, April 3.

Fidelity Charitable donors have given $1.5 billion to nonprofits since January, with most of the grants going to support COVID-19 causes this month.

What’s more, the organization has been receiving an outpouring of questions from donors on how to give more efficiently to address the pandemic.

At Pursuant, we recommend that organizations stay the course with their fundraising. It’s important to be sure to proceed with heightened levels of sensitivity. Here’s how to continue fundraising in the face of a global pandemic.

Despite the chaos, philanthropy has one often-maligned resource that is poised to serve as a shock absorber — donor-advised funds.