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The Art & Science of Major Giving

It's an understatement to say that all areas of fundraising look different amidst the upheaval of 2020. Major giving has not been exempt. A lot of fundraisers are asking:

  • "Who is most likely to give if we approach them... Now?"
  • "What is the right message to put in front of our major giving prospects?"
  • "What giving opportunities exist that didn't in early 2020?"
  • "How do we measure success at a time when meetings and events look radically different?"

We'll be exploring these questions and more in this three-part webinar series.

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Who Will Give RIGHT NOW? Secrets to Major Gift Segmentation in Times of Crisis

Tuesday, July 7, 12pm CDT

Recorded Webinar

When significant external factors impact giving across the pyramid, how do you approach segmentation at the major gifts level? We'll explore:

  • Using your available data to segment prospects based on capacity, attachment, and interest area
  • Various ways to approach different segments within a major giving file
  • Different impact scenarios and how to adapt your segmentation strategies accordingly

Adapting Your Case for Support & Major Gift Visits in the New Normal

Tuesday, July 21, 12pm CDT

Recorded Webinar

Events and in-person meetings have put on an indefinite pause, and that means major gift officers have to get creative when it comes to forging meaningful relationships with their prospects. In this webinar, we'll explore:

  • Ensuring your case for support messages remain relevant and reach the right target
  • The types of content field officers need to operate in a work-from-home environment
  • How to use "relationship mapping" to form strong connections with top prospects
  • Ways for gift officers to cultivate meaningful visits in a socially distant reality

Measuring Major Gifts Success in 2020 - What to Measure When You Can’t Visit Prospects

Tuesday, July 14, 12pm CDT

Recorded Webinar

It's said that what gets measured gets achieved. But how do you measure progress toward your major giving goals, when traditional metrics seem presently irrelevant? In this webinar, we'll unpack:

  • The "activity metrics" that contribute to measurable progress
  • The key performance drivers that indicate success in 2020
  • How to cultivate a collaborative environment that leads to larger gifts, quicker closes, and increased efficiency