Storytelling has been a primary form of communication since the beginning of human history. And yet, knowing how to tell stories in a way that inspires people to action has become a trendy topic for marketers and communicators in both the for-profit and nonprofit space.
We believe that exceptional storytelling creates emotion that leads to action, not only because it sounds nice, but because we’ve seen it in our work with hundreds of organizations across the industry.
In this resource, we want to unpack some of the most valuable lessons we’ve learned from our decades of experience as fundraisers and storytellers. We provide a framework we use to create good stories as well as provide some practical and actionable ways your organization can find powerful stories and enhance the creativity behind the stories you tell.
We believe that exceptional storytelling creates emotion that leads to action, not only because it sounds nice, but because we’ve seen it in our work with hundreds of organizations across the industry.
In this resource, we want to unpack some of the most valuable lessons we’ve learned from our decades of experience as fundraisers and storytellers. We provide a framework we use to create good stories as well as provide some practical and actionable ways your organization can find powerful stories and enhance the creativity behind the stories you tell.