We had a great discussion with Pursuant’s Senior Vice President of Analytics & Insights, Matthew Mielcarek, about innovative ways to strategically segment your data to drive better results.
In this webinar we explore:
- Tried and true' attributes for prospect identification that are no longer serving us well
- The most valuable data-overlays to activate annual fund, mid-level and major donors
- Harnessing the power of your (imperfect) data to accelerate generosity